Research agencies
How Agencies Run One Integrity Bar Across Three Suppliers
Each panel ran a different QC story. Partner A waved RelevantID. Partner B sent a proprietary score. Partner C cleaned after close. The agency could not tell whether a weak cell was incidence or fraud - and AI open-ends showed up only when the qual team started coding.
Other platforms score the respondent. Maxna scores the respondent and the response.
Device IDs, bots, VPNs, and duplicates are necessary. They are not enough. A real device can still paste ChatGPT into every open-end. Maxna's proprietary AI grades what people type - so sample integrity is both who they are and what they say.
Respondent quality
Where most tools stop
- Device fingerprinting and environment risk
- Bots, scripts, and click farms
- VPN / proxy and geo mismatch
- Duplicates and professional respondents
Response quality
Maxna's proprietary AI layer
- AI-written and synthetic open-ends
- Low-effort and copy-paste answers
- Cross-question consistency
- Open-end scoring before the complete is paid
Approach
How Maxna is deployed
Maxna on the brief
Every supplier link on the project pointed at the same Maxna survey. Skipping the gate was a breach, not a preference.
Dual-layer scoring
Respondent quality caught hoppers and farms across sources. Proprietary AI caught the LLM paste that identity tools on those panels never saw.
Supplier scorecards
Pass/fail by source, split by respondent vs response reasons, went into client QC and partner reviews.
What changes
Operational outcomes
Comparable sources
Quality conversations use one taxonomy. Blends stop being a mystery.
Proposals have a proof story
The agency can say: we block compromised people and compromised answers in-flight. That is stronger than “we’ll clean.”
Coding starts later, not earlier
Verbatim review is residual, not the fraud department.
Pattern page for multi-supplier agency fieldwork. Ask Maxna for a live walkthrough on your blend - we will not publish fake “14% more fraud” claims.
More patterns
Other seats
How Panels Use Maxna to Shrink Reconciliation Fights
How panel operations teams put Maxna in front of client surveys so reject reasons are shareable - covering fake respondents and fake answers.
How Brand Insights Teams Keep Trackers Off Fraud Noise
How insights teams require Maxna on tracker fieldwork so bots, farms, and AI-written open-ends cannot masquerade as brand movement.
Bring a live wave, not a slide.
We’ll show respondent and response reasons on your sources.
Talk to us