Brands & insights
How Brand Insights Teams Keep Trackers Off Fraud Noise
Wave-to-wave movement did not match media or sales. Post-field scrubs kept growing. Open-ends in the tracker looked fluent and interchangeable - a signature of generated text landing in a respondent-quality-only stack the agency had bought.
Other platforms score the respondent. Maxna scores the respondent and the response.
Device IDs, bots, VPNs, and duplicates are necessary. They are not enough. A real device can still paste ChatGPT into every open-end. Maxna's proprietary AI grades what people type - so sample integrity is both who they are and what they say.
Respondent quality
Where most tools stop
- Device fingerprinting and environment risk
- Bots, scripts, and click farms
- VPN / proxy and geo mismatch
- Duplicates and professional respondents
Response quality
Maxna's proprietary AI layer
- AI-written and synthetic open-ends
- Low-effort and copy-paste answers
- Cross-question consistency
- Open-end scoring before the complete is paid
Approach
How Maxna is deployed
Mandate on the SOW
Every fieldwork partner had to send traffic through Maxna. Integrity was not renegotiated each wave.
Cadence on the tracker, Aether on high-scrutiny pulses
Continuous brand work needed throughput plus open-end AI. Occasional reputation or crisis pulses used Aether.
Report blocked-at-gate
Leadership saw prevention, not only “cleaned n.” Response-side blocks were called out so AI answers were a first-class metric.
What changes
Operational outcomes
Less fake movement
When farms and synthetic verbatims cannot enter, tracker noise from those sources drops. Remaining movement is more worth investigating.
Budget buys humans
Completes that would have been paid and deleted are not collected.
Stakeholder trust
The insights team can explain the integrity stack without hiding behind a vendor score nobody understands.
Illustrative of how brand teams deploy Maxna. Quantified case studies are shared in demo when they are real - not invented for this page.
More patterns
Other seats
How Panels Use Maxna to Shrink Reconciliation Fights
How panel operations teams put Maxna in front of client surveys so reject reasons are shareable - covering fake respondents and fake answers.
How Agencies Run One Integrity Bar Across Three Suppliers
How research agencies use Maxna as a supplier-agnostic gate so blended sample shares one respondent-quality and response-quality standard.
Bring a live wave, not a slide.
We’ll show respondent and response reasons on your sources.
Talk to us